Miami Ape Brand Book

The project centered on developing a distinctive logotype or brand icon to enhance brand recognition and memorability. As the most visible and immediate representation of a brand’s identity, the logotype must be both visually impactful and effective in communicating the brand’s essence.

In addition to designing the logotype, I created a comprehensive set of brand guidelines to ensure consistency across all touchpoints. These guidelines define the proper use of colors, typography, imagery, and other design elements. By adhering to these standards, the brand can maintain a cohesive and professional appearance across social media, websites, event collateral, and merchandise, fostering a strong and unified brand presence.

Miami Ape: A Brand Rooted in Miami’s Vibrant Culture

During the design phase, my primary focus was crafting a brand identity for Miami Ape that resonates with the energy and vibrancy of Miami. The brand was designed to stand out by incorporating bold, colorful elements inspired by the city’s iconic aesthetics. I used dynamic icons and photos featuring local people and landmarks to create a visually compelling and culturally authentic identity that captures Miami’s unique character.

Innovation and Education in the NFT Market

Beyond visual appeal, Miami Ape’s brand strategy emphasizes education and innovation within the NFT space. The brand is dedicated to democratizing access to blockchain technology and NFT knowledge, making it approachable for people of all ages. To achieve this, Miami Ape leverages a variety of platforms and creative content to spread information in a fun, engaging, and accessible manner, aligning its identity with its mission to inform and inspire a broad audience.