LitLabs Brand Guidelines

The pet industry is saturated with numerous brands and a wide range of price points, but many fail to stand out in a professional, creative, and quality-driven way. Few brands truly focus on delivering innovative products that differentiate themselves in a meaningful way. We saw this as an opportunity to disrupt the market.

At ESD Distributions, a company already successful in selling smoking-related products through e-commerce platforms like Amazon, eBay, and others in collaboration with RAW Rolling Papers. We decided to think bigger. We wanted to expand into a new niche one that merges the lifestyle of smokers with the needs of pet owners.

Enter LitLabs: a fresh, unique brand of pet products designed specifically for dogs and cats, but with a twist it speaks directly to pet owners who also embrace the smoking lifestyle. By creating products that align with the vibe of smoking culture while ensuring they meet the high standards pet lovers expect, we carved out a distinct space in the market. With this vision, our next step was to establish clear brand guidelines and a blueprint for creating a cohesive, recognizable identity across all touchpoints. From packaging to messaging, the goal was to ensure every element of LitLabs speaks to our dual audience: smokers who are passionate about their pets. Our guidelines focus on delivering a blend of creativity, quality, and a distinct, lifestyle-driven aesthetic, ensuring that we don’t just create products we create an experience for both the pet and the owner