Cracked logotype

In this project, I played a pivotal role in developing the logo design and defining the brand guidelines to create a consistent and cohesive marketing collateral strategy. The brand identity was carefully crafted to maintain flexibility, ensuring that variations within the color scheme and design elements would not compromise the overall integrity of the brand. The comprehensive guidelines outlined every essential element, including the brand’s mission, Chef Adrianne’s bio and corporate sponsorship collaborations, logotype usage, monochrome versions, cobranding standards, color palette, typography (primary and secondary typefaces), identity elements, stationery design, and various applications.

Cracked was founded in 2018 with a clear mission: to offer a delicious menu of egg and chicken-based dishes made exclusively with free-range and organic ingredients. This concept was brought to life by Chef Adrianne Calvo, whose Maximum Flavor approach has captivated customers for over a decade.