I specialize in a diverse range of roles, including Art Direction, Computer Graphics Artist (CGI), User Interface Designer, Social Media Content Creator, Photographer, and Videographer. You may wonder why I embrace such a multifaceted set of responsibilities. The advertising industry has rapidly transformed over the past decade, and to stay ahead of the curve. I consistently upgrade my skills as a digital media specialist, staying agile and adapting to the industry’s rapid changes.
My content creation skills are powered by expertise in Adobe Creative apps and hands-on experience as a photographer and videographer. I share diverse formats and deliverables across all my social media platforms to stay ahead of trending features and platform updates. From concept to execution, I craft engaging assets that enhance brand visibility whether it’s stunning still images, eye-catching graphics, infographics, animated GIFs, cinematic videos, or dynamic motion graphics, I deliver content that resonates with audiences and drives engagement.
Collaboration and efficiency are key to delivering successful projects, and I leverage a variety of tools and software to achieve these goals with my team.
If you’re interested in my work, let me share the secret sauce the tools, apps, and software I rely on to transform ideas from concept to powerful, impactful creations.
My Secret Sauce: Tools and Apps That Turn Ideas Into Creations
For project management and Art Director, I utilize platforms like Miro, ClickUp, Trello, Basecamp, and Slack to optimize task coordination and boost productivity. To bring ideas, proposals, mockups, and storyboards to life, I combine the power of ChatGPT and MidJourney with tools like Videoleap, Loopsie, CapCut, Epidemic Sound, Eleven Labs, and Kaiber, leveraging AI-driven automation for rapid, high-quality creative outputs.
To produce polished final results as Graphic Designer, I utilize industry-standard creative software, including Adobe Illustrator® CC, Photoshop® CC, InDesign® CC, Lightroom, Camera Raw, Premiere® CC, After Effects® CC, Final Cut Pro X, and Audition® CC—all part of the Adobe Creative Cloud. For printing design and brand guidelines, the Pantone Color System enhances color precision and consistency.
In my role as a photographer, I work with Canon and Nikon cameras and lenses, editing my shots using Capture One, Adobe Lightroom, and the powerful AI-based Luminar Neo. Check out some of my work samples here. For 3D rendering and visual concept development, I employ Cinema 4D, Blender, Adobe Substance 3D®, and KeyShot to create compelling prototypes and presentations, facilitating collaboration with professionals involved in deeper project stages.
For web and CMS management, tools like WordPress, WPBakery Page Builder, Shopify, Mailster, and Mailchimp enable quick updates before handing off tasks to developers. When designing mobile-friendly user interfaces, I turn to Adobe XD, Sketch, Craft, InVision Studio, SketchUp®, Marvel, Moqups, and Balsamiq® to present responsive design concepts and user experiences effectively to marketing teams.
By integrating these tools into my workflow, I bridge creativity and technology to deliver engaging content, innovative concepts, and successful project outcomes.
Web & Mobile App Design
I create dynamic website designs featuring comprehensive site maps, interactive layouts, user interface elements, responsive frameworks, and custom assets tailored for brand identity. My designs integrate image galleries, video content, social media connections, and custom contact forms for seamless user engagement.
Additionally, I specialize in UI design, crafting dashboards, intuitive interactions, wireframes, prototypes, and style guides. With a focus on mobile optimization, I ensure smooth, touch-friendly experiences across devices, delivering visually appealing and functional digital solutions.
Amazon Seller & Social Media
I specialize in Enhanced Brand Content for Amazon Seller Central, optimizing product listings and collaborating with A+ content managers to deliver visually compelling, easy-to-digest information that enhances shopper engagement and drives sales. I also manage social media accounts, focusing on brand awareness, relationship building, and increasing website traffic through engaging visual content, strategic posts, comments, hashtags, and direct messaging. I can assist with Google Analytics, cost-per-click (CPC), cost-per-impression (CPM), and cost-per-send (CPS) ad strategies tailored to any budget for maximum impact and ROI.
Photo Production
I produce high-quality photographs, including mood boards, casting, location scouting, and creating and maintaining production schedules while leading the photography team. I develop visual styles and create impactful images for social media, magazines, and packaging. My retouching skills include tasks such as green chromakey, portrait retouching (wedding photo editing), clipping paths (jewelry, product), photo restoration, photomontage, and collage (background changes). In advertisement photography, I capture product shots, action shots, restaurant and menu photography, portraits, interiors, news, entertainment, staff photos, and aerial 360° shots.
Video Production
I specialize in video production, bringing the production designer’s creative vision to life across various locations and sets, contributing to the film’s unique visual identity. I create videos including tutorials, promotional content, event videos, cinemagraphics, GIFs, and short videos. As a video editor, I handle tasks such as computer animation, storyboarding, scripting, storyline editing, sound effects, exposure correction, color grading, color correction, and audio mixing (dialogue editing, SFX, and track mixing). I also provide videography for corporate videos, commercials, movies, music videos, explainer videos, video conferencing, film workshops, weddings, and engagement videos, with a focus on corporate, commercial, and music video projects.