Taste of Miami 2016. Marlins Foundation

Introduction:

Indulge in the stylish flavors of Miami with delectable culinary bites, craft beers and wines from the best Miami restaurants and breweries. The highlight of the evening will be a sizzling live cooking competition with Miami’s finest chefs and ballplayers. Proceeds from this marquee event will benefit the Marlins Foundation in support of Miami-Dade Culinary Institute and Hispanic Food and Beverage Foundation.
Website: http://thetasteofmiami.com/

Details: 

This is a live cooking competition with Miami’s finest chefs and ballplayers. This marquee event was to benefit the Marlins Foundation in support of Miami-Dade Culinary Institute and Hispanic Food and Beverage Foundation. We produced a beautiful stage/ background, a-frames-directionals, print and digital marketing, a website to buy tickets and promoted sponsors on Instagram. Event’s Instagram kept 9,414 followers engaged.

Main credits:

Agency: GMG Advertising.
Advertiser: Marlins Foundation
Benefiting: Miami Culinary Institute

Entry Type: Event planning

Chairman & CCO: Mike Beovides
Art Director: Marco Zuniga

Graphic Designer: Marco Zuniga

Head of Art: Marco Zuniga

Copywriter: Jennifer Rangel
Producer: Ines Ayra

Photographer: Nily Padron

Video Producer: Erick Coego

Case study

YouTube Spot: Recap

Event Title

Location: At Marlins Park

Sponsors

Vendors

Benefiting Miami Culinary Institute

Cooking competition

Vendors competition

Entertainment

The stage

The stage is the focal point throughout the event so keep it visible and engaging.

Creative process

Stage: SketchUp (3D modeling)

Stage Design: Photoshop – Illustrator

Step 1

Step 2

Step 3

Step 4

Environmental design

Staff Credentials

Credentials design

A-Frames-Directional design

A-Frames – directional

Print marketing

Digital marketing

Promo code

Sponsors

Cooking competition post

Valentine’s day post

General admission tickets post

Installation of the stage

PDF Recap

Inside pages

Workstation

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