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Agenda:
Presentation: Selling idea
Logotype:
Business cards:
Letter front:
Invite card:
ID Passcard:
Frosted vinyl:
Utility Van: Front
Utility Van: Side
T-Shirt:
Agency: GMG Advertising Agency. Miami FL
2. The Packaging
3. Website AJ Fernandez 2015
4. T-Shirt Presentation
Agency: GMG Advertising Agency. Miami FL
Photos
Credits:
Agency: GMG Advertising Agency. Miami FL
Advertiser: Healthy West Kendall Baptist Hospital
Proposal: Health Campaign
Entry Type: Selling idea
Account Director: Victoria Labarta
CEO: Mike Beovides
Copywriter: Victoria Labarta
Head of Art: Marco Zuniga
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Photographer: Ines Diaz
The Problem:
In the Kendall community, many people are admitted to the Healthy West Kendall Baptist Hospital due to health concerns related to poor nutrition and lack of a healthy lifestyle.
A. Kendalodians do not have proper resources communicated to them regarding nutrition and healthy living.
B. The community lacks the drive and motivation to change their lifestyle and indulge in healthy food.
C. The community is often excluded from popular events as it is not known as a source for organized community events.
The Solution:
GMG Agency Seeks to provide the West End Citizens with solutions to their nutrition problems.
1. The Calendar
2. Food & Wine Event.
By partnering with WKBapistHospital GMG is committed to helping the community live a happy, healthy lifestyle that inspires and catches like wildfire.
A campaign called “I love to eat smart” was created to build awareness of this problem and motivate people to change their lifestyle and feel proud of living healthy.
Communication Strategy
Thinking creative: Rational
Thinking creative: Emotional
The Logotype & Name:
Logotype applications:
The logotype: Campaign applications
Healthy Events calendar:
Video Agency Presentation:
PDF Presentation:
Agency: GMG Advertising Agency. Miami FL
The idea & Graphic Application of Logotype:
Communication Strategy:
Graphic pieces:
My sketch before the presentation:
Agenda: Touchpoints
– Brand identity
– Logotype
– Color concept
– Typography
– Backgrounds
– Photographic style
– The Character
– Merchandising
– Events and promotions
– Social media promotions
– The Chalkboard
– Ideas behind the brand: Sketch design
Business cards
Colors
Typography
Backgrounds
Photographic style
Names for the food
The application
Icons | Names | Colors | Photography | Typography
The character
Character Personality
Proposals for menu boards:
Other suggestions:
Menu board design
Cover 1:
Cover 2:
Inside:
Before: The digital design
The Handwriting:
Artist: Marco Zuniga
Materials: Chalk and pencil
Details:
This campaign proposal was created to promote a college’s newspaper at the main campus. The call to action was an environmental design at the campus areas. As you can see a student’s hand is taking the news on to share it with friends. Also, you can see questions such as When? What? Who? On the ad.
Credits:
Thinking:
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