Challenge:
• The challenge for this project was developing the concept from beginning to end. We actualized the logo and finished with a social media hashtag to complete the brand’s communication.  
• Overall, we needed to make sure that we created a visually appealing logo that would catch our target audiences’ attention.

Idea:
• The principle idea in developing this project was utilizing “Black & White” for the identity.
• We started creating the logo that identifies the brand, using the words “Black & White” typographically with an unusual texture that we would use in packaging.
• The next step was to create a style guide with graphic elements and a look and feel that will help us create the packaging.
• Finally, we’ll create a hashtag that will be utilized on social media.

Credits:
Agency: GMG Advertising
Advertiser: Parkland Coffee Co.
Product Brand: Black & White
Category: Beverages – Coffee
Medium Type: Branding and Packaging Design
Concept Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Account Director: Liza Santana / Gabriel Pineres

TABLE OF CONTENTS

• The Logotype
• The Typography
• The Colors
• Social Media
• Art Elements
    Look and feel
    The Packaging
    The Lid
• Graphic Design
    Panel sides

The presentation

A “tip” to create a vision board
A vision board is a visual representation of what you want to create. It depicts what you want to become and what you want to achieve. The images elicit thoughts of want to manifest accompanied by a feeling of a having done so.
Create your own vision map. Select images from online searches and magazines, and choose any textures, graphics, colors, typographies, words or phrases you find meaningful. Cut them out, and paste them onto a piece of poster board.

Thinking:
• The challenge for this project was creating packaging that was different from brands that are already present inside supermarkets. 
• The only thing made available to us for this brand was the name, “Bon Appetit.” 
• In creating an image for this brand, we wanted to build the perception that this coffee is natural and fresh, directly from its producer.

Idea:
• We started with the creation of a logo and then moved on to developing the brand guidelines we’d be using for the packaging. 
• We created a logo that matched the perception we wanted to build for the brand. 
• To match our intended perception, we decided to use the slogan, “genuine tradition inside” which is meant to define the product as being natural and fresh coffee on the inside. The tears on the outside box provide a glimpse into where the coffee is produced, representing that natural and bright environment.  

Credits:
Agency: GMG Advertising
Advertiser: Parkland Coffee
Product: Bon Appetit
Category: Beverages – Coffee
Medium Type: Brand Guidelines / Packaging Design
CEO: Mike Beovides
Concept Art Director: Marco Zuniga
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Account Director: Liza Santana / Gabriel Pineres

Table of contents:

• Mood Board
  Look and feel
• Typography 
Brand & flavors
• Main idea
The brand concept
• The slogan
• The colors
Ground & Accent colors
• Art elements
Badges / Graphics / Torn paper / Borders / Backgrounds
• Product sample
• Graphic design
a. The Lid
b. The package sides
• The packaging elements

Ideation & Sketching: 

This is a live cooking competition with Miami’s finest chefs and ballplayers. This marquee event was to benefit the Marlins Foundation in support of Miami-Dade Culinary Institute and Hispanic Food and Beverage Foundation. We produced a beautiful stage/ background, a-frames-directionals, print and digital marketing, a website in order to buy tickets and promoted sponsors on Instagram. Event’s Instagram kept 9,414 followers engaged.

“Tips” to create an Environmental graphic design
Adding color to your events in an intentional way can make a significant impact. Choose one color for the event and work it in in subtle ways.
With a little bit of creativity, you can transform any space into an environment for your event, one that exists for the purpose of meeting your project’s goals. Don’t be afraid to experiment and push the envelope, and ask your vendors for help!

Credits:
Agency: GMG Advertising Agency. Miami FL
Advertiser: Chef Adrianne Calvo
Benefiting: Ronald McDonald House Charities (RMHC) Foundation.
Entry Type: Dark Dining 2015 “The Eve Of Prohibition” Event
Chairman & CCO: Mike Beovides
Creative Director: Erick Coego
Head of Art: Marco Zuniga
Art Director: Marco Zuniga

Production:
Scenography: The Westin Colonnade, Coral Gables. Miami FL
Production: Dann Creative Solution
Filmmaker: Danilo Gonzales
Art Direction: Marco Zuniga
Story Board: Marco Zuniga
Digital Edition: Erick Coego
Technical Producer: Erick Coego
Sound: Erick Coego
Color correction: Erick Coego
Photography Making of Ines Ayra
Film Making of Erick Coego
Locker Room: My Best Friend’s Closet
Make-up and Styling: Alore – Ines Ayra
Props: Apple Event Production
Lights: Apple Event Production

Post Production: Erick Coego
Project Manager: Marco Zuniga
Coordination and Support: Ines Ayra

See more:
Development to event: http://emezetacreativo.blogspot.com/p/dark-dining-art-direction-photo.html

Agency: GMG Advertising Miami, FL
Entry type: Environmental design. Time lapse
Project: Dark Dining “The Eve of Prohibition” Event
Location: The Westin Colonnade, Coral Gables. Miami FL

Production:
Digital Edition: Erick Coego
Technical Producer: Erick Coego
Sound: Erick Coego
Team creative:
Creative Director: Erick Coego
Art Director: Marco Zuniga

See more: http://emezetacreativo.blogspot.com/p/dark-dining-art-direction-photo.html