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Mall Plaza – Annual Report. Big ideas, great results. Art Direction
Introduction:
The company has 11 locations in Chile, 4 in Peru (under the Mall Aventura Plaza brand), and 1 in Colombia. They are large regional shopping malls anchored by multiple department stores and hypermarkets. This includes the parent company’s Falabella department stores and Tottus hypermarkets.
Credits:
Agency: McCann Worldgroup
Advertiser: Mall Aventura Plaza
Entry Type: Annual Report
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Executive Account: Tatiana Mosquera
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Copywriter: Pablo Velasquez
The company has 11 locations in Chile, 4 in Peru (under the Mall Aventura Plaza brand), and 1 in Colombia. They are large regional shopping malls anchored by multiple department stores and hypermarkets. This includes the parent company’s Falabella department stores and Tottus hypermarkets.
Credits:
Agency: McCann Worldgroup
Advertiser: Mall Aventura Plaza
Entry Type: Annual Report
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Executive Account: Tatiana Mosquera
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Copywriter: Pablo Velasquez
Outdoor ads
Backus. DirecTV. Chevrolet. Brochures / Catalogs
McCann credits:
Agency: McCann Worldwide
Advertiser: Backus
Medium Type: Direct Marketing
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Agency: McCann Worldwide
Advertiser: Backus
Medium Type: Direct Marketing
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Agency: Tendenze
Advertiser: Altomayo
Medium Type: Direct Marketing
Graphic Designer: Marco Zuniga
McCann credits:
Agency: McCann Worldwide
Advertiser: Backus
Medium Type: Direct Marketing
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Agency: Tendenze
Advertiser: Hatuchay
Medium Type: Direct Marketing
Graphic Designer: Marco Zuniga
McCann credits:
Agency: McCann Worldwide
Advertiser: Chevrolet
Medium Type: Direct Marketing
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Logotype. Illustrations – Hand Drawn / Illustrations – Computer
Mall Plaza. Photography Retouching Instructions. McCann Worldwide
McCann credits:
Agency: McCann Worldwide
Advertiser: Mall Plaza
Medium Type: Promotional campaign
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Promotional campaign:
Proposal image:
Original background:
Photo shoots:
McCann credits:
Agency: McCann Worldwide
Advertiser: Yellow Pages
Medium Type: Awareness Ad
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Photography Retouching Instructions
Client: Mall Plaza
Outdoor ads
Pieza: Letrero
Anunciante: Mall Aventura Plaza
Client: Mall Plaza
Outdoor ads
Falabella’s catalogs
Falabella’s catalogs for products includes covers, layout design, and photography by theme or season trends working at Leo Burnett Worldwide in 2005.
I prepared magazines, catalogs, and brochures layouts/samples for art directors feedback, and approval such as graphic designer.
Credits:
Agency: Leo Burnett Worldwide
Advertiser: Saga Falabella
Category: Department store
Medium Type: Catalogs
Art Directors: Alfonso Fernandez – Keini Toma – Hiromi Shimabukuro
Graphic Designer: Mark Zuniga
Account Executive: Lorena Bodero
I prepared magazines, catalogs, and brochures layouts/samples for art directors feedback, and approval such as graphic designer.
Credits:
Agency: Leo Burnett Worldwide
Advertiser: Saga Falabella
Category: Department store
Medium Type: Catalogs
Art Directors: Alfonso Fernandez – Keini Toma – Hiromi Shimabukuro
Graphic Designer: Mark Zuniga
Account Executive: Lorena Bodero
Art Direction. Mall Plaza
McCann credits:
Agency: McCann Worldwide
Advertiser: Mall Aventura Plazahttp://www.mallaventura.pe/
Year: 2010
Medium Type: 360° Campaigns
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Tendenze Agency. Forsyth y Arbe, CyberPlaza (Web design)
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