Brief:
Primary target audience: urban, male, typically Afro/Hispanic Caribbean.
Copy: Energy Nutrition Drink.
Tagline: “Fuel Your Now.”
Flavors: Vanilla, Chocolate, Strawberry, Banana, Coconut, and Mango.
Nutritional information:
• 16g of protein
• 35% daily value of 24 vitamins and minerals
• Made with real skim milk
• Excellent source of high-quality protein, calcium and vitamin D
Credits:
Brand: Nutrament
Project: Proposals for a new label
Topic: Sporting life
Entry type: Paper wraparound label.
Software: Adobe Illustrator & Adobe Photoshop
Illustration: Marco Zuniga
Graphic Designer: Marco Zuniga
Digital Artist: Marco Zuniga
Motion Graphics Designer: Marco Zuniga
Presentation:
Color by flavor:
Coconut, Mango, Strawberry, Chocolate, and Vanilla.
Flavor collection:
Branding:
The color of the brand by flavor:
Artworks:
Nutrament template: Diecut
Credits:
Agency: GMG Advertising
Advertiser: Chef Adrianne Calvo
Site: http://www.chefadriannes.com/
Category: Personal Brand Identity
Chairman & CCO: Mike Beovides
Senior Account Manager: Jennifer Rangel
Account Executive: Erica Martin
Concept Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Photographer: Ines Diaz
Table of contents:
WELCOME
• About Chef Adrianne
• Reflecting Adrianne Calvo: The person – The Brand
• Our Values
• Brand Essence
• Brand Strategy
Maximum Flavor | Events | Make it Count | Adrianne’s Collection
ADRIANNE
Adrianne’s Lifestyle: Imagery
• Travels
• Family & Friends
CHEF ADRIANNE CALVO
Chef Adrianne’s Lifestyle: Imagery
• Travels
• Professional Associations
Vineyard Restaurant: Photography
• Fellow Employees
• Love Letters to a Chef
• Chef Adrianne Collection
Online community: Facebook – Twitter – YouTube – Instagram
@chefadriannecalvo
MAXIMUM FLAVOR
• Design Essence
• Naming
• Typography
• Logotype
• Sizing / Color Usage / Color Palette / Brand Colors / Secondary Colors
• Application
• Adrianne’s Signature
• Art Elements
• Marketing support
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