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Mall Plaza. Art Direction

Date:  May 14, 2013
Author:  admin
Category:  Campaña, Carry on, Mall Aventura Plaza, Mall Plaza, Moda
Comments:  0
Mall Plaza. Art Direction

Art director: Marco Zuniga
Art styling director: Romel Oliveira
Agency: McCann Erickson Worldwide

Advertiser: Mall Plaza
Responsibilities: Creative Direction. Design. Photography Direction. Print Management
Thinking: Inspiration

Pre-production

Final artworks

Collateral

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Mall Plaza – Annual Report. Big ideas, great results. Art Direction

Date:  August 23, 2011
Author:  admin
Category:  Brochure, Mall Plaza
Comments:  0
Mall Plaza – Annual Report. Big ideas, great results. Art Direction
Introduction:
The company has 11 locations in Chile, 4 in Peru (under the Mall Aventura Plaza brand), and 1 in Colombia. They are large regional shopping malls anchored by multiple department stores and hypermarkets. This includes the parent company’s Falabella department stores and Tottus hypermarkets.

Credits:
Agency: McCann Worldgroup
Advertiser: Mall Aventura Plaza
Entry Type: Annual Report
CEO: Fernando Fascioli
General Creative Director: Mauricio Fernandez Maldonado
Executive Account: Tatiana Mosquera
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Copywriter: Pablo Velasquez

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    Art Direction. Mall Plaza

    Date:  May 24, 2011
    Author:  admin
    Category:  Mall Plaza
    Comments:  0
    Art Direction. Mall Plaza
    McCann credits:
    Agency: McCann Worldwide
    Advertiser: Mall Aventura Plazahttp://www.mallaventura.pe/
    Year: 2010
    Medium Type: 360° Campaigns
    CEO: Fernando Fascioli
    General Creative Director: Mauricio Fernandez Maldonado
    Account Director: Tatiana Mosquera
    Art Director: Marco Zuniga

    
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    Mall Plaza. Promotional Campaign

    Date:  May 18, 2011
    Author:  admin
    Category:  Exhibit Display, Mall Plaza
    Comments:  0
    Mall Plaza. Promotional Campaign
    Credits:
    Agency: McCann Worldgroup
    Advertiser: Mall Plaza
    Category: Entertainment & Recreation
    Medium Type: Campaign
    Creative Director: Mauricio Fernandez-Maldonado
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga
    Copywriting: Pablo Velasquez
    Account Executive: Tatiana Mosquera

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    Mall Plaza. Punta Cana. 360 Campaign

    Date:  May 17, 2011
    Author:  admin
    Category:  Mall Plaza, Punta cana, travel
    Comments:  0
    Mall Plaza. Punta Cana. 360 Campaign
    Credits:
    Agency: McCann Worldgroup
    Advertiser: Mall Plaza
    Category: Entertainment & Recreation
    Medium Type: Travel campaign
    Creative Director: Mauricio Fernandez-Maldonado
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga
    Copywriting: Pablo Velasquez
    Account Executive: Tatiana Mosquera

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    Mall Aventura Plaza. Recap at McCann WorldGroup 2010

    Date:  May 17, 2011
    Author:  admin
    Category:  Mall Aventura Plaza, Mall Plaza, Shopping
    Comments:  0
    Mall Aventura Plaza. Recap at McCann WorldGroup 2010
    Title: Family adventure at Mall Plaza. Campaign


    Credits:

    Agency: McCann WorldGroup
    Advertiser: Mall Aventura Plaza
    Category: Entertainment & Recreation
    Medium Type: 360˚ Campaign
    Creative Director: Mauricio Fernandez-Maldonado
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga
    Copywriter: Pablo Velasquez
    Account Executive: Tatiana Mosquera

    Main TV Spot 30sec.

    Animatic storyboard
    Art direction: Photoshoot
    At store…
    at cinema
    at food court

    at roller coaster
    at amusement park
    at shopping mall
    …and at supermarket

    Banners indoor at Shopping Mall

    Flyers
    Billboard
    Waiting for the team…

    Title: Travel to Punta Cana. Promotion 
    Credits:
    Agency: McCann WorldGroup
    Advertiser: Mall Aventura Plaza
    Creative Director: Mauricio Fernandez-Maldonado
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga
    Copywriter: Pablo Velasquez
    Account Executive: Tatiana Mosquera
    Main photography

    Banners indoor

    Billboard

    Advertising for bus stop

    Flyers
    Front & back

    Title: Rewards for your purchases. Promotion

    Credits:

    Agency: McCann WorldGroup
    Advertiser: Mall Aventura Plaza
    Creative Director: Mauricio Fernandez-Maldonado
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga
    Copywriter: Pablo Velasquez
    Account Executive: Tatiana Mosquera
    Main artwork
    Point of sale
    Banners indoor

    Title: Win a family adventure. Promotion

    Credits:

    Agency: McCann WorldGroup
    Advertiser: Mall Aventura Plaza
    Creative Director: Mauricio Fernandez-Maldonado
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga
    Copywriter: Pablo Velasquez
    Account Executive: Tatiana Mosquera

    Main artwork

    Art direction: photoshoot

    Title: The best place to shop. Campaign 

    Credits:

    Agency: McCann WorldGroup
    Advertiser: Mall Aventura Plaza
    Creative Director: Mauricio Fernandez-Maldonado
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga
    Copywriter: Pablo Velasquez
    Account Executive: Tatiana Mosquera

    Main artwork

    Art Direction photoshoot

    Title: A great rock star in a great place. Promotion 

    Credits:
    Agency: McCann WorldGroup
    Advertiser: Mall Aventura Plaza
    Creative Director: Mauricio Fernandez-Maldonado
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga
    Copywriter: Pablo Velasquez
    Account Executive: Tatiana Mosquera
    Main photography

    Billboard
    Flyers


    Merchandising

    Banners indoor
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