Puquna. Brand Identity
Credits:
Agency: Base Agency
Advertiser: Puquna
Art Director: Marco Zuniga
Senior Graphic Designer: Marco Zuniga
Thinking
Brand Identity
Proposal 2
Blog
UPC University. New degree programs
Introduction:
A private university located in Laureate International Universities, the network of the world’s largest private universities.
The Department of Communication & Marketing at UPC University has an old syllabus that needs to be refresh with the new mass media.
A private university located in Laureate International Universities, the network of the world’s largest private universities.
The Department of Communication & Marketing at UPC University has an old syllabus that needs to be refresh with the new mass media.
Title: New Degree Programs
Advertiser: Faculty of Marketing & Communication at UPC
Project: A strategy of communication for students of Marketing career at the university.
Idea:
Degree programs will be downloaded through to a landing page. The syllabus will update to a new version soon (analogy-comparing it with a computer software).
The challenge to communicate was to used the social media, common areas in the school and student’s smartphones.
In that campaign, I created human billboards, flyers, and signals at the university as shown in the images below. Also, I needed to create a name for this New Degree Programs.
Credits:
Advertiser: UPC Universidad Peruana de Ciencia Aplicadas
Career: Department of Communication & Marketing at UPC
Career Director: Monica Goyzueta
Concept Art Director: Marco Zuniga
Graphic Designer : Marco Zuniga
Selling idea
WhatsApp Group
Facebook
Code QR
Flyer gave in common areas
A responsive landing page
Posters
Human Billboards at common areas
Social media
A landing page
Launch!… in a landing page
A brochure
Social media quotes
Named: Com&Mkt14 (New syllabus)
Graphic design assets
Interest links:
UPC University. Landing Page Design.
Credits:
Advertiser: UPC University of Applied Science
Website: http://www.upc.edu.pe
Career: Department of Business
Theme: VI International Congress of Business at UPC
Project: Landing Page Design
Teacher of Career: Ramón Chacón
Digital Director: Teresa Huasasquiche
Marketing Director: Enrique De las Casas Denegri
Art Director: Marco Zuniga
Web Designer : Marco Zuniga
Web Developer: GianCarlo Castillo
Visit:
View stream on Flickr
Mark Zuniga on Blogger
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