ES DISTRIBUTIONS
Fulfillment, Logistics & Supply Chain | Head of Creative from 2019 – Present
With my extensive experience in advertising, I am well-equipped to support the Marketing department by developing and implementing efficient solutions for a wide range of tasks requested by various company departments and e-commerce brands.
Taking my role as a Head of Creative into account, I must be as specific as possible within our creative team in order to be clear and objective. In addition to following all the tasks that need to be completed by our team, I am also approving the work from our team according to the needs provided by the company departments. It is my role to organize brainstorming sessions to listen to the creative team, provide assets, make a brief clearly brief, share ideas with the team, and prepare templates, bringing everything our team needs to start a project. In order to maintain consistency on our social media networks, e-commerce sales, and Amazon product listings, I am responsible to create templates for directing co-workers to follow guidelines like photography, videography, packaging guidelines, and brand guidelines.

GORILLA PITCH MANAGEMENT
Digital Advertising Agency | Digital Art Director from (On-site 2015 – 2017|  Remote 2018 – 2020)
2015 was the year I specialized more deeply in the field of user interface design, working on various mobile applications and websites. My experience helped me focus on key aspects such as layout, color schemes, typography, and the overall visual aesthetic of applications and websites, ensuring an intuitive and engaging user experience.
Initially, I worked at the agency, but later we transitioned to a hybrid work model just as the pandemic began. However, this shift did not affect the quality or efficiency of our work.
As an Interactive Art Director, I identify project objectives and develop design documentation and prototyping procedures, which I deliver to both in-house and remote development teams. I supervise a team of web developers, collaborating closely with them to provide clear, visually consistent interface designs and responsive website layouts. Additionally, I create web animations optimized for various desktop and mobile devices.
Some of the brands I have worked with in branding development include Florida Lumber, Xochimex, RedFish Restaurant, Acid NYC, Amadeus North America, Palace Resorts, Miami Marlins, Baptist Hospital, Metro PCS, A+MiniStorage, AJ Fernandez Cigars, Panda Kitchen & Bath, Parkland Coffee, Chef Adrianne Calvo, Chef Brian Aaron, and Jacquie Marquez.

McCANN WORLDGROUP
Advertising Agency | Art Director (2009 – 2011)
Graphic Designer (2002 – 2003)
In 2002, I started as a Graphic Designer, and in 2009, I had the privilege of returning to McCann as an Art Director.
During my time at McCann, which was awarded Agency of the Year 2011, I was responsible for developing and executing comprehensive 360-degree advertising campaigns across multiple media platforms, including print, outdoor advertising, radio, and television. I actively participated in strategic meetings with clients to understand their brand vision and marketing objectives. My role involved leading the creative process, supervising and approving photo shoots to ensure brand-aligned imagery, and overseeing the production of various collateral materials. I worked closely with cross-functional teams to maintain cohesive branding and deliver impactful campaigns. Key clients included SABMiller Group (World’s Second-Largest Brewer), Mall Plaza (Shopping Mall), Chevrolet, JCBamford Excavators Limited, Barena & Cuzqueña (Alcoholinc drinks), Yell Group (Classified Ads), and Americatel (Telecommunications), where I contributed to innovative solutions that strengthened brand positioning and market presence.
As a Graphic Designer in 2002, I was assigned to manage several accounts, with Plaza Vea Supermarket being the main brand assigned to me. Other brands included Mobil, Coca-Cola, Goodyear, Nextel, and Bimbo. For Plaza Vea, I was responsible for developing and executing integrated campaigns, collaborating with creative teams to improve internal processes related to the supermarket’s catalogs (including layouts, photo shoots, photo retouching, approval, and digital printing).

SAATCHI & SAATCHI GLOBAL
Advertising Agency | Art Director (2008)
I spent a short time at SAATCHI & SAATCHI, as the following year I was recruited to join the marketing team of Plaza Vea Supermarket once again, this time as part of the team at Publicis
As an Art Director at Saatchi & Saatchi, I was responsible for overseeing and participating in all stages of creative production, including photo shoots and the creation of television commercials. I developed advertisements for financial services offered by Mi Banco, working on fully integrated campaigns spanning TV, print, and brochures. My role involved generating concepts, attending production sessions, and collaborating with a diverse creative team that included copywriters, producers, photographers, stylists, illustrators, designers, and account executives to deliver cohesive and impactful campaigns. Additionally, I managed the development of print ads and collateral materials for brands such as Mi Banco (Financial Services), El Comercio (News), Lamborghini (Food), Dyclass (Beauty), Brahma, and Pediasure.

PUBLICIS WORLDWIDE
Advertising Agency | Senior Graphic Designer (2006 – 2008)
With extensive retail experience dating back to 2000 at Leo Burnett, I was hired as a Senior Graphic Designer at Publicis Worldwide. During my time there, the Publicis Worldgroup team was honored with an EFFIE SILVER AWARD. I was assigned to work on Plaza Vea Supermarket, handling all aspects of their 360-degree campaigns and marketing collateral. My responsibilities included supervising the creative team in collaboration with the copywriter, managing photo shoots, and overseeing digital printing, while ensuring the approval of all marketing collateral, such as supermarket catalogs. I contributed to the development of integrated campaign ideas and executions across various media, including television, print, outdoor advertising, banners, billboards, and exhibit displays. Additionally, I worked closely with external advertising vendors such as OUTFRONT Media, Clear Channel Outdoor, and others to ensure cohesive and effective campaign delivery.

LEO BURNETT WORLDWIDE
Advertising Agency | Graphic Designer (2004 – 2005)
Production Artist (2002)
My creative journey began in 2002, when I started working in the retail industry as a Production Artist, after having worked in printing houses and teaching at a technical school in previous years. This was where I learned how to work with leading brands in the industry and maintain a steady work pace. During this time, I was responsible for managing style guides for Plaza Vea Supermarket and Tottus Hypermarkets, ensuring that final deliverables such as campaign ads, promotional materials, and catalog designs adhered to brand standards. I also provided final electronic files to the pre-press department for distribution.
In 2004, I was hired again, this time as a Graphic Designer, and during that year, Leo Burnett Worldwide was awarded as the Network’s Best Agency. In this role, I was entrusted with managing several key brands, including Falabella (Store Department), Sodimac (Hardware), CMR (Credit Card), and Tottus (Hypermarket). My responsibilities included developing creative assets and ensuring consistency across all marketing materials, campaigns, and promotional efforts for these brands.