PNK Miami

This project was initiated with the vision of positioning PNK Miami as a leading brand in the smoking products category while rigorously adhering to the regulatory framework governing the tobacco industry in Miami. Our brand identity is deeply rooted in the vibrant culture and dynamic nightlife of Florida, which is vividly reflected in our carefully curated color palette.

The inspiration for our colors comes from the diverse and striking birdlife of the region, particularly the vivid hues found in feathers. This serves to encapsulate the captivating energy of Florida’s sun-soaked landscapes, aligning perfectly with the pulse of our brand.

Our primary color, a bold and vibrant pink, exudes a tropical and exotic ambiance reminiscent of Miami’s lively culture and colorful surroundings, including the Florida Keys. This pink hue pays homage to the iconic flamingos, whose distinct plumage symbolizes the natural beauty of the region. Pure white is incorporated as a complementary element, representing the maritime lifestyle cherished by boating and yachting enthusiasts in Florida’s coastal communities.

To add depth and sophistication, we introduce accents of gray and black. These tones draw inspiration from Miami’s legendary nightlife and its architectural landmarks, such as the Art Deco buildings of South Beach, which embody the city’s urban vibrancy. Together, this deliberate and cohesive color scheme reflects our brand’s commitment to creating a visually compelling and unified identity.