Welch’s Explosion of delicious fruit flavor

Welch’s Explosion of Delicious Fruit Flavor – A Self-Initiated Creative Concept

In this self-initiated project, I explored the concept of Welch’s Explosion of Delicious Fruit Flavor to creatively represent the vibrant, juicy essence that defines the brand. As a creative professional, my goal was to capture the joy and refreshment of a product made with real fruit juice while communicating its health benefits—100% Daily Value of Vitamin C in every serving.

The concept design was created using artificial intelligence tools, streamlining the creative process and enhancing visual storytelling. As an advertiser and graphic designer, I used Adobe Photoshop to refine the composition, applying filters and effects to achieve the explosion of juicy, delicious fruit. Additionally, Luminar Neo, a powerful AI-driven photo editor, was instrumental in automatically retouching and adjusting colors, lighting, and composition to deliver a professional and eye-catching final look.

To heighten the realism, MIDJOURNEY AI’s creative tools helped add splashes of juice and fruit fragments, enriching the dynamic explosion effect. These elements brought the concept to life, making the fruit appear lusciously fresh and irresistibly flavorful.

This project allowed me to leverage AI-driven design, photo editing, and visual branding techniques, aligning my expertise in advertising and graphic design with the latest tools to create impactful, flavor-packed storytelling.